Meet Juan
I’m a storyteller at heart. I always joke that it all started with watching The Empire Strikes Back on repeat as a kid... or maybe it was Alice in Wonderland. Either way, storytelling had a way of pulling me into new worlds and sparking my imagination. Growing up in California’s San Francisco Bay Area, surrounded by the energy of Silicon Valley, I developed a fascination with both technology and creativity. Inspired by my dad’s entrepreneurial spirit and knack for solving problems, I found myself drawn to the challenge of turning ideas into stories people could connect with.
In 2014, a sense of adventure led me to a dry cabin in Alaska, where I worked as a part-time photographer and learned to appreciate the art of capturing authentic moments. Living off the beaten path taught me to slow down, pay attention, and find meaning in the details that often go unnoticed. That experience shaped the way I see the world and continues to influence the stories I tell today.
These days, I call Seattle home and work as an Emmy-nominated producer, showrunner, and broadcast producer specializing in live events, documentaries, and digital media. I’ve had the opportunity to lead productions that reach global audiences, partnering with executive teams, creatives, and technical experts to bring stories to life across keynote stages, studio productions, documentaries, and digital broadcasts. My work spans everything from high-profile live shows and pre-recorded content to short-form social campaigns and storytelling for brands like Xbox and Microsoft.
Outside of my commercial work, I’m passionate about independent journalism, community advocacy, and using media to make a positive impact. Before moving into corporate media, I spent five years working in news, an experience that reinforced my belief that great storytelling can inform, inspire, and help people better understand the world around them. Whether I’m producing a global broadcast, documenting a community story, or capturing a fleeting moment through a camera lens, I’m always searching for the human story at the center of it all.